For today's college students, Facebook is the only social networking site that matters. That is the conclusion of a
new study released by Anderson Analytics. While that may not come as too much of a surprise, there are a couple insights worth noting:
- All other social networking sites studied were considered "lame" by students. Guess there really isn't any up and coming sites threatening Facebook's position any time soon.
- Blogs are declining among students (down 8%). Maybe they are spending so much time communicating on Facebook, they no long have time to blog.
- Hulu.com now ranks among students' top-ten favorite web-sites. The migration of TV and video watching to internet streaming is underway! Still watching the shows, just through a different delivery system.
My favorite quote:
"With its increasing variety of applications and flexibility, Facebook is delivering one-stop shopping... (in a) hyper-fragmented digital universe... (it) is becoming more of a hub than just a social networking site - almost a mass medium... " opined Anderson.
1 comment:
i agree. Facebook is the best online community and social communication tool for college students. But it consumes too much of my time and many people become too wrapped up in it.
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