Friday, December 4, 2009

A ChaCha Glimpse of Research

It is the midst of tracking student issues and attitudes, it is sometimes refreshing getting a quick read on how they are feeling "at the moment". Christmas time certainly qualifies as a distinctive moment to check in. Susan Marshall, Vice President of Marketing at ChaCha, shares what they are hearing from their constituents in MediaPost's "Bah Humbug!"

ChaCha has received almost 2 million questions over the last few days. Interestingly, about 43,000 related to depression and the holidays. Hmm... That is interesting.

What concerns ChaCha users? Overwhelming concerns: The Future. College. Jobs. The Economy.

Their research shows what was number one the gift wish -- electronics. (That clue should help you do your Christmas shopping.)

What is NOT surprising?
It's pretty obvious that they really want to be connected and to feel loved, especially during these uncertain times.
No surprise there...

2 comments:

Anonymous said...

interesting blog
first I've heard of ChaCha

Keith Davy said...

Honestly, I was first introduced to it through my (then) teenage kids--driving in a car when a question arose and they say, "Hey, let's ask ChaCha." "Who is ChaCah?" Well, now you and I both know...