Tuesday, August 4, 2009

The Evangelism Model: Leading Movements of Evangelism

For the last twelve years, the Campus Ministry of Campus Crusade for Christ has been operating from what has been known internally as "The Evangelism Model". One of the tools based up on it is Getting Biblical About Evangelism. While it has been applied in many different contexts, its principles have helped clarify what is involved in leading movements of evangelism.

Here is a "introduction" I used with team leaders this summer.

Since evangelism always involves:

God - The Master
  • Evangelism is first & foremost a work of God.
  • Therefore, a leader must learn to discern and align to what God is doing in their context.
World - The Masses
  • The audience is the defining context.
  • Therefore, the leader must understand and adapt to the audience in their context.
Believers - The Messengers
  • Believers are the primary initiators in evangelism.
  • Therefore, the leader must empower, equip and engage the labor force in effective outreach.
Gospel - The Message
  • The true gospel is always about Jesus—who he is, what he has done and why.
  • Therefore, the leader must ensure that the unchanging gospel is communicated with life-changing power.
Communication - The Methods
  • Methods will vary according to the context.
  • Therefore, the leader employs methods that bring it all together.
  • Empowering laborers—aligned with God and adapting to the audience—who are communicating the unchanging gospel with life-changing power and relevance.
If we are effective at developing leaders of evangelism with these competencies, how are we doing?

1 comment:

Victor said...

Hi Keith! Just to drop a note to say hi. We're on staff in Singapore, and trying to develop a version of the Evangelism Model for our staff and student leaders.

We really like the summary statements under each of the five 'M's. Very succinct.

One of our hopes is to find and collate some of the best articles, sermon podcasts, video clips or info graphics that will help explain and flesh out the components of the model.

What do you think? Has anybody started doing this already, so we don't have to start from scratch?