Students' Taste in Advertising

What does this generation of students respond to in advertising? A column by Dan Coates for Engage:GenY entitled "Ad Infinitum" gives us the answer. This isn't highly surprising, but helpful to have summarized.

1. Humor
2. Good music
3. Very practical information
4. Meaningful & relevant experiences

If this is what they prefer in advertising, what does it suggest about other media messaging?