College Students & Technology: Totally Wired

Here are insights from the Center of Media Research report, "Totally Wired", based on Alloy Media + Marketing's 9th annual College Explorer Survey:

Technology is third in student discretionary spending, behind food and autos.

Students are spending twice as much time on their computers (5 hrs/day) as compared to television viewing (2.5 hrs/day). Cellular devices come in third (2.4 hrs/day) and MP3 at 1.3 hrs/day. The encouraging news (in my opinion), is gaming devices are only .75 hrs/day. But together that adds up to 9.5 hours of media intake per day. Now if you are good at math, you say, "Wait, doesn't it all add up to almost 12 hours/day?" Ah... you forget. Students love to multi-task. So the 12 hours are accomplished in 9.5. Aren't you excited about the 2.5 hours saved?

The conclusion: Andy Sawyer, SVP, Media Services for Alloy Media + Marketing, concludes that "... advancements in technology have clearly given students increasing control and ease... to socialize, communicate and be entertained on demand..."

"Socialize, communicate & be entertained on demand..." Hmm... What a life...