Evaluating Your Outreach: Good Questions, Great Outcomes

Ed Stetzer suggests seven good questions to use in evaluating your outreach in "3 Things Churches Love that Kill Outreach":

• Who are we reaching?
• Are we primarily reaching people who are like us?
• Are we primarily reaching people who are already believers?
• Are we primarily reaching people who understand Christian subculture and taboos?
• What about the people who don't have a church background?
• What about the people who are unfamiliar with Christian beliefs?
• What about the people who don't understand church subculture and behavioral taboos?

Those are good questions to reflect upon. To go to the next level of evaluation, consider doing an Outcome-based Evaluation.

Good strategic analysis lies at the base of great strategic planning.