GenY: Social Networking

GenY, that is those born between 1982-2004, are "the first generation in human history to, as children, be more technologically advanced than their parents." So writes Dan Coates, President of Ypulse, in his Engage GenY posting, entitled "Social Network Disconnect". He provides a good summary of GenY social networking preferences, including:

• 94% of GenY is on Facebook spending 11.4 hours/week there
• 78% prefer connecting to their preferred social network by mobile phone
• 55% prefer texting as their primary means of connecting with friends; Facebook (in second place for primary connecting) comes in at 24%

While there may be nothing surprising, it always good to have some of the latest research facts and figures at hand.

Thanks, Dan.