First, the color of this generation. Let's go with chartreuse, not a deep green. This thought was stimulated by MediaPost's, "Chartreuse is the Real Color of GenY". The bottom-line -- much greener in values than in action (at least when it comes to consumption.) Or should we say "hard-core light green"? (Nice epithet, in a positive sense of that word.)
Second, what will be the composition of a future generation of college students? Here from USA Today is a glimpse at the class of 2024: "Kindergartens See More Hispanic, Asian Students". Not surprising. But interesting, none the less. We have fourteen years to get ready for them. Is that in your long-term strategic planning? Does your current plans reflect these changing realities? If not, check out Destino and the Epic Movement.
No comments:
Post a Comment