Student's Media Habits: E-mail Still Happens

A glimpse into research on Gen Y & media:

The Fluid Nature Of Gen Y's Media Habits

The two paragraph summary of college students' habits is clear and concise. But nothing too surprising. Just confirms what we already see.

Perhaps most helpful is the explanation of students' use of e-mail:

College students' email use also spikes during this time. This is driven by multiple life stage events ranging from the need to manage bank and credit card accounts, which deliver paperless statements via email, to interacting with professors and prospective employers, to getting coupons and offers (critical for survival on a limited budget). It is also driven by a recent surge in smartphone adoption among college students that correlates with increased email use.

Perhaps e-mail isn't as dead as some have suggested.