Friday, December 18, 2009

Facebook's Reign -Only Site that Matters for College Students

For today's college students, Facebook is the only social networking site that matters. That is the conclusion of a new study released by Anderson Analytics. While that may not come as too much of a surprise, there are a couple insights worth noting:
  • All other social networking sites studied were considered "lame" by students. Guess there really isn't any up and coming sites threatening Facebook's position any time soon.
  • Blogs are declining among students (down 8%). Maybe they are spending so much time communicating on Facebook, they no long have time to blog.
  • Hulu.com now ranks among students' top-ten favorite web-sites. The migration of TV and video watching to internet streaming is underway! Still watching the shows, just through a different delivery system.
My favorite quote:
"With its increasing variety of applications and flexibility, Facebook is delivering one-stop shopping... (in a) hyper-fragmented digital universe... (it) is becoming more of a hub than just a social networking site - almost a mass medium... " opined Anderson.

1 comment:

Anonymous said...

i agree. Facebook is the best online community and social communication tool for college students. But it consumes too much of my time and many people become too wrapped up in it.